Search engine optimization (SEO) is by no means a static concept, it a science and an art that keeps evolving and whose success is hinged on the ability of the user to correctly predict the trends on Google and the SEOs as well. A significant amount of success in SEO is all about competitor analysis and how one can correctly determine the exact factors that will affect how his or her web pages will rank on the leading search engines. Unfortunately, this is one area that makes it difficult for most companies to leverage the potential of SEO because of lack of knowledge and skills in telling what areas to focus on. The good news is that this article highlights some of the SEO trends that SEO Services North Brisbane has found to be crucial to help you remain on top of the game.
1# Take advantage of Mobile-first Launch
According to Google’s leading analysts any business that would wish to be responsive should use the mobile version before or immediately after the launch of the mobile-first strategic approach. Be sure not to go for m-dot and responsive approach for the same page as they tend to confuse crawlers. It is advisable to crawl your mobile pages using m-bot. The best way to do it is by using WebSite Auditor.
2# Data security Will Remain a Key Focus
Personal data of the users remain a major concern of many online users, so online-based companies will need to focus on guaranteeing the security of their data. Numerous regulations have been established which businesses should comply with. A good example of this regulation is the GDPR, a regulation that significantly affected the EU-based companies in the context of the changing analytics. Consequently, Google has designed changes in its analytics in which the personal data of users expires after 26 days. In fact, online businesses can now delete a user’s personal data upon request.
3# Presence on Amazon
Amazon has become a household brand when it comes to online shopping. Although it is not a search engine, businesses can leverage its power by increasing their presence on its platform. According to a recent survey, approximately 56% of online users visit Amazon website directly for purposes of shopping while 51% check a product with Amazon after finding it on other e-commerce platforms. This means that you need to optimize for Amazon if you have to make it in the business of online shopping.
4# Backlinks will Still Rule
The power of backlinks as a strong ranking signal cannot be wished away soon. As much as possible, it is recommended to mention your brand online in a natural way in order to cash on the advantages of backlinks. In addition, it is important to address the plight of customers and engage with satisfied customers as they will positively mention your brand name online.
Let a reputable SEO Services North Brisbane help you implement the above strategies either as stand-alone or in combination to help your company position itself as a brand with a reliable online presence this 2019.