Video is an increasingly popular option for dynamic communication options within the digital media space. So much so that there are a plethora of digital video tools that are available for producing very creative and engaging videos even where there are minimal resources available. Said resources range from free to very affordable, and are very easy to use even for the least tech-savvy among us.
Three Awesome Digital Video Strategy Tips, the following three tips will provide easy to implement and unique options for both creating and presenting strong video content that is impactful in its position and extended in its reach. Best of all, you do not need resources beyond the ‘ordinary’ in order to practice these suggestions.
Use A Wide Range of Resources
Even with so many amazing software and tools hitting the market every day, it is still true that no one tool is likely to have everything you need. As such, it helps to mix and match the resources that are available. This way you can use the software and tools available at the points they are strongest. That is, the best features of each option can be used to enhance what you are trying to accomplish with your video’s audiovisual presentation.
Mix and Match Video Types
There is no one video format that works for everything. In some instances, shorter videos with a well curated and concise message may prove to be perfect. In other instances, a longer, more detailed ‘explainer’ marketing or educational video may prove to be more appropriate. As such, depending on what you are trying to accomplish, you should choose a suitable format.
Use Supporting Text
Often times when we think about videos and digital video strategy, we naturally consider the audiovisual components first and foremost. However, great videos need more support than video and audio. In fact, supporting text is a key component to ensuring your epic video makes the sort of splash you desire.
For starters, a thoughtful and accurate description and metadata will help make your video more searchable across search engines when your given area of interest is queried. Additionally, supportive text in the form of accurate and well-designed, active, closed-captioning can prove to be a much-needed feature for those within the target market who may need that additional content support. Finally, additional tet support can be provided by embedding the video within a text-based blog post that helps provide context and additional search engine optimization (SEO) necessities.