You’ve read all those exciting and inspiring tales about what an e-book can do to your online business and now, you are ready to take the plunge. You probably think that writing one is only a matter of pulling content from every corner of your blog and arranging it neatly and just like that, your product will fly off the shelves, right?
Wrong. It’s true, if done right, an ebook can attract massive leads to your page and hence drive sales up. However, it can be your worst undertaking if you aren’t careful. There are certain things you should never do if you want your electronic book to see the light. We’ve listed them down for you.
1. Write a long copy
Digital users are increasingly becoming impatient with the passing of time. If you want to capture their attention, avoid wiring a long ebook. Make it short and sweet by eliminating fluff as much as you can. If you want to throw in lots of useful information in there, try to split your ebooks. It is far much better to have an effective ebook series rather than one long, boring, and ineffective copy.
2. Lack some sense of direction
“How to write an ebook” experts will tell you that if you don’t have a defined purpose for your ebook, you are doomed from the word go. Ask yourself what problem you hope to solve through your ebook. You can get your answer by checking comments and questions of your social media followers or what your existing customer base constantly looks for on your page.
3. Do everything by yourself
It takes a village to write an ebook. Well, perhaps this is an exaggeration but you get the drift. Even with the explosion of DIY publishing, resist the temptation to write, edit, and publish your own ebook. Why? Your guess is as good as mine; one of these jobs will be lacking. Enlist the help of your friend to help edit; you need those extra pairs of eyes to eliminate more errors. In addition, let an expert take care of the typeset and cover design for you. You’ll be surprised just how many internet users actually ‘judge a book by its cover.”
Final Thoughts
When thinking about how to write an ebook, there are critical mistakes you should plan to avoid. For one, don’t write a long copy as it will only hurt you more. Secondly, don’t go in blind — have some sense of purpose or direction. And lastly, ask someone to help. Happy writing!
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