Company contacts: with this option you can contact the first-level contacts of colleagues from certain companies. The options for defining the reference group can be combined, but sometimes they can also be mutually exclusive, at least in part. An indicator on the right side tells you an estimate of the size of the selected group.
LinkedIn offers the option to disseminate sponsored content also on the partner pages of the platform. If you decide to use the Matched Audience option, you can choose the users of your target audience among the visitors of your company profile, or upload a list in CSV format that you have prepared, containing the users that are right for you.
Before moving on, it’s good to think about whether you might want to go back to the group you’ve just selected in the future. If this should be the case, then you should save the settings adopted as a template.
The following page when creating your ad advertising on LinkedIn is budget. First you have to decide if you want to pay per click or for the number of impressions: Costs per click (CPC = Cost per Click): you pay for every click on your website. Costs per 1000 impressions (CPM = Cost per Thousand): pay for your content to be shown to visitors thanks to Branding Agency Sydney.
With both variants you have to choose the maximum daily budget. If the threshold is reached, the advertising of your content sponsored on LinkedIn is suspended for the day in question. You are clearly setting the total budget as well as the last date of the campaign. Both of these settings are used to determine when the promotion of your content should cease: in fact, the campaign continues until the date selected by you or until the budget you have allocated is not exhausted.
In addition to the total budget also set the maximum bid for a click on an ad or for 1000 impressions. How much are you willing to offer for a single click or a thousand impressions? LinkedIn Ads does not deal with the sale of advertising space, in fact the battle for these spaces is done through an offer. The higher the bid, the more competitive the campaign will be. This means that with a smaller offer it will take more time before the set target is reached thanks to Branding Agency Sydney.
Once you have decided on the budget to invest and the type of payment you want to use, you will be asked to enter your bank details. You can pay by debit card or credit card. At this point you just have to check that the order matches your needs and therefore let your sponsored content go online.
