Events like new leadership, new products, new directions, and new ownership can force a business to reposition or clarify their brand. A business may also outgrow its current identity, change their goal and purpose, or simply feel the need to move with times.
In such situations re-branding is often essential. But how do you go about the re-branding process? Should you leave everything to your internal marketing team or hire a branding agency in Sydney? Well, compared to an internal marketing, branding agencies come with more perks, including:
1. Creativity
When you opt for a branding agency, you will have an opportunity to work with a bunch of creative minds. Most agencies in Sydney have designers, writers, illustrators, and strategists, which inherently cultivates sound and compelling branding ideas.
2. Consistency
Your internal marketing team may fail to capture a few vital elements of consistency in their re-branding efforts, which implies that you are likely to end up with a new brand that works against you. A top branding agency Sydney has to offer understands how consistency—from your business name, message, logo, position, social media, tone of voice, and website—is critical to your business and will do everything to help you get the most of it.
3. Extensive Industry knowledge
Internal marketing teams only learn from their mistakes. However, many branding agencies work across diverse industries. In most cases, the knowledge that they gain from working on one industry can applied to another. This means that you can get ideas that have been proven to work in other industries.
4. The Big Picture
Creating a compelling brand that tells your business journey is a skill that requires a lot of experience and ability to see a company’s vision and execute well that vision. A good branding agency Sydney has to offer knows the intricacies of transforming a brand idea to reality. They also have extensive experience of working with different businesses at varying stages of their business cycle. Put simply, an agency can see the ‘big picture’ of your business and help you bring your brand idea to life.
5. Unbiased perspective
Re-branding is an initiative that cannot be successfully accomplished by an internal marketing team—no matter how experienced they are. This is because re-branding requires a strategic approach, a big picture and most importantly, an outside perspective. It is not just realistic to expect your internal marketing team to do an objective assessment of the brand they have helped you shape.
In a nutshell, a branding agency in Sydney will help you uncover the unique essence of your business, come up with a sound strategy, and translate the strategy into a creative expression that builds customer loyalty, increases differentiation, and increase your ROI. You may not get all these amazing results from an internal marketing team.
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