Post production fashion Los Angeles is more of an icing on the cake in the city. The real deal is the catwalk extravaganza itself when the fashion aisle is festooned with whatever suits the fancy of the choreographer or director. Fashion labels have their own creative approaches to the event, but they all agree that exposure in the city is one of the major haute couture events in the world.
The city of angels has a kind of love-hate relationship with New York, with whom LA always seems to have some cut-throat competition. You’re a start-up fashion label? Just get seen in the twin cities and you’re made. Your clothing line will soon be the envy of the entire planet.
That’s why in the marketing game, location is everything. A decade ago, though, the overworked and highly stressed ramp models that the major labels love to pick on used to have a different way of life. Now, the couture army sports a new look that has since replaced the starved look–and it’s all good.
Tyra Banks and legions of influential figures in fashion circles have at last succeeded in their burning quest to rightsize the industry. It no longer matters if your skin got burned when you were a child or if you have a congenital birth defect that’s all over your body. You can still strut your stuff under the couture Clegg lights.
Just like the burgeoning organics movement or the environmentalists, being a healthy fashion model has become the new norm. At the same time, it now matters what kind of life you lead and the people that you associate with. Reality TV has enforced a modicum of having a story to prop you up and determine your fortune.
And this is not an LA or NYC or Paris phenomenon. It’s all over the planet. Nevertheless, competition remains tougher than ever.
However, to succeed at your craft as a model, you have to appear more human or more emphatic to the world around you. Your story as a struggling single mom, homeless fashion diva or foster home alumnus, etc.–has become just as important as your work ethics. As a result, having no original story of your own can be tragic if not a death blow to your career.
Getting to the top of the totem pole is just as hard, but if you are skilled with using social media or online video channels, you have more chances of success. Having an experienced agent that espouses all these modern practices can still make the difference between make or break. But then again, you can take your chances with doing it all on your own provided you don’t make the mistake of starving yourself.
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