You’ve gone to great lengths to build a unique brand identity, but how much of it is ingrained in your premises? Or let’s put it this way: Have you ever walked into another establishment and thought, “This place looks oddly similar to ours”? It’s an obvious hint that your premises could use a splash of building signage Perth.
Why Indoor Signage?
There’s no sense in investing in outdoor signs to help attract customers only to have them surrounded by blank, cold walls once they’re in. Showcasing your brand’s identity with indoor signs not only exudes an aura of confidence but also leaves a lasting impression in people’s minds. This will help boost the effectiveness of your other promotional initiatives.
Branding signage conveys information or direct traffic. It only needs to showcase your company’s name, logo, slogan or signature colors (a combination of 2-3 elements on anyone sign will do). Of course, indoor building signage Perth can serve a lot more purposes besides branding:
-Improving customer experience: Having signed to help people find their way around your place is a no-brainer. Navigational signage can be used to streamline traffic flow and control access to sensitive areas.
-In-house marketing: Advertising inside your premises is perhaps the most obvious way to get more bang from your marketing buck. Indoor signage can be used to showcase certain products, draw attention to seasonal promos, or just provide more information about the products/services on offer. Whatever the case, effective indoor ads can provide the final push for customers to commit to a purchase.
-Employee morale: Who wouldn’t want to work in a space adorned with colorful, lively indoor signage? Having inspirational murals in the right areas — such as the break room — will make a huge difference in staff productivity. Also, be sure to install signs highlighting your company’s mission and key values.
-Compliance: Businesses in the US are required to have signs indicating handicap-accessible facilities (most notably bathrooms, exits and entrances). Even if this isn’t legally required in your jurisdiction, doing so will make your company appear more conscientious in the eyes of the public.
The Takeaway
Interior signage might just be the most significant part of your outreach campaign. Not only does it impact the image of your brand, but it can also influence purchasing decisions and affect staff productivity. With that in mind, it behooves you to enlist the help of a firm with a good track record to take care of your signage needs.
