Branding is a realm that designers confront almost on a daily basis. Through their designs, they are usually expected to create a brand, maintain brand standards, communicate brand-building strategy to customers, and also build their own brand. If you are a designer who is having a difficult time conforming to these expectations, the following branding essentials for designers could come to your rescue.
Keep Things Eye-Catching Yet Simple
According to a specific survey, visitors create an opinion about a website within less than a second. Just a mere glance of the site’s design and layout makes them judge on the site’s quality. Generally, brands that are successful the most are predictable. You have an understanding about their character – which means you can sense how they would act, feel, sound and even smell.
Actions Speak the Loudest
For various reasons and to varying degrees, people create a relationship with brands. As far as human relationships go, people deduce a person’s personality and character by the way he behaves and not by what the person says about his behavior. People are assessed and comprehended based on their actions, and not by their intentions. Similarly, a brand is perceived by people based on what it communicates to the buyer, and not necessarily through advertising and marketing.
Should Be Stable
Products could fail, firms are sold and bought, and technologies constantly change, but brands stay the same throughout. The brand is probably an organization’s most sustainable asset and when equated to an organization’s overall strategy, it becomes the fulcrum for every business decision.
People Participation
A good brand is something built on the support lent by people. People’s participation is crucial since they tend to tilt their behavior and actions in favor of brands they contributed to. A particular approach to developing brand team entails establishing a cross-company core team, along with sub-teams that look into particular aspects of brand development, such as design development or business analysis.
Standing Out
This applies more to your personal brand as a designer. Your personal brand must reflect things you can accomplish that your clients or bosses would not be able to do by themselves. If that’s not the case, then people would have a hard time justifying hiring you or buying what you sell.
Tell a Story
Developing a brand as a designer should also include a story that you would like people to know. In case of personal brands, it could be your own story. And if you are creating a design for your client, try to weave in your client’s ethos and business journey into the design. Creating a social media presence won’t suffice – you must leverage the platforms to communicate your story.
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