According to David Ogilvy, the father of advertising, people do not buy products. They buy product benefits. Marketing is selling the product benefits. Marketing technology makes marketing easier.
There are different marketing technologies. They include keyword planner, Google Webmaster tools, analytics tools, mobile optimization tool, email optimization tool, and content management system among others.
Content is King
Engagement is queen and content is king. You need great content on your website. A marketer needs to invest in tools that will make it easy to create amazing content.
• A keyword tool is necessary. There are free and premium keyword tools. Your content should have the right keywords. With a keyword tool, you will find great keywords for your content. Long tail keywords are the best. They usually rank easily.
• You should use keywords naturally. Keyword stuffing will lead to penalties.
• Longer content normally ranks easily. The best content is over 1000 words. There is the need to break up content using subheadings. An article should have a catchy title and an enticing introduction.
Link Building Tools
Links are an important ranking factor. Content should have high-quality links. Google will rank an article based on the links that point to it. Content should have inbound and outbound links. Inbound links are those links that point to other domains.
Majestic SEO and Buzz Stream Link Building are some of the best link building tools. These tools allow marketers to track link information for any domain. With a good link-building tool, you will easily track the links of competitors.
Analytic Tools
It should be possible to track the effectiveness of online marketing. For that to be the case, you need an analytics tool. This will show traffic and conversion levels.
Google Page Speed Insights
Another ranking factor is page speed. A web page should load in less than one second. When a page loads slowly, there will be high bounce rate. Once Google finds out that a page loads slowly, it will assign a low rank to the page. Google Page Speed Insights will provide information on page speed.
• User experience is an important issue. A site should be functional and aesthetically pleasing. It should be easy to move from one area of a site to another.
Mobile Optimization
Most people usually access the World Wide Web using mobile devices. People normally open emails from mobile devices. Therefore, there is the need for mobile optimization tools. A site should be responsive to the different devices.
Marketing is an important business activity. Big companies usually have marketing departments. A small business might not afford to have such a department. Such an enterprise can outsource marketing issues to a suitable service provider.
