Nowadays, the translation services sector is a crucial part of the online marketplace. This is because online businesses want to attract and engage clients and customers from around the globe. One of the most translated languages is Chinese. Well, this is not surprising considering that there are ‘made in China’ products everywhere you look.
Are you offering Chinese translation services in Melbourne this year? Then it’s important to localize the language so that it can be easy for your clients and to be able to meet their expectations. They expect flawless content from you and you have to give them exactly that. By localizing your translation service, you are able to improve your ranking in the market.
To help you succeed, here are 6 tips to use:
1. Know Your Audience
It’s important that you customize your translation around your target audience. You have to know what really attracts them. For example, you have to understand their slang language and culture. This will go a long way in adding a local touch to your translation.
2. Shorten Your Sentences
For the sake of passionate Chinese consumers, you have to make your translated sentences as shorter as possible. This makes it easier for them to understand whatever you are passing across.
3. Focus on Meaning
The Chinese people normally put more emphasis on meaning than on the exact words. So, you don’t have to channel your efforts in translating word by word but just to ensure that the meaning of the text comes out clearly in the translated piece.
4. Respect Chinese Advertising Legislation
If you happen to violate Chinese advertising legislation, you are likely to lose credibility and customers. Thus, you should understand the law well. For example, you are not supposed to use the term ‘the best’ when translating an advert.
5. Leverage the Power of Sayings
Lastly, the Chinese people hold idiomatic expressions and proverbs dearly. They are an essential aspect of their heritage. Therefore, you have to learn how to use them in your translation.
6. Work with an experienced team
Localizing Chinese is not easy. To perfect it, you need a professional team consisting of native translators, cultural experts, marketing gurus, and transcription experts among others. It is such a team that can lighten up your way towards becoming successful and prosperous in the industry.
Overall, Chinese translation services Melbourne providers face a lot of competition. For you to stand out, you have to be professional about your way of doing things. It starts with localizing the service and you can do it with the above tips.
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