You have started a business and you want to get the word out so you can easily reach potential customers. You know the competition is high and getting your voice heard can be the greatest challenge for a startup business. When you consider traditional advertising channels you are stunned because of the high cost of the services offered. Here are some low cost advertising tips for small businesses that can help you reach potential buyers.
Create a Winning Social Media Presence
Make use of social media platforms like Facebook, Twitter, LinkedIn, and Google+. It is not enough to have many followers, so you have to join groups where people interested in your line of business hang out, create compelling and informative content about your business and share it on groups and on Facebook and Twitter. You want to come across as an expert in your field and as someone who has understood the needs of your customers and who can offer solutions for them. Social networks are powerful especially if you already have a website where you create compelling content for customers.
Use Online Ad Campaigns to Get the Word Out
Yahoo, Google, LinkedIn, Facebook, Twitter, and many other sites offer advertising campaign options that can be customized to meet specific needs and budget. You can use these advertising channels to connect with your customers. The wonderful thing about programs like Google Adword and Bing Advertising is that your ads get shown only to people searching for products or services that you provide. Facebook has an advertising program which allows you to create ads that are shown to people with an activity history that aligns with the service you provide.
Press Release and Other Forms of Advertising
A compelling, well-written press release that is newsworthy can get word out about your business. There are numerous sites where you can submit your press release, so research and use them and note that a well-written press release can get journalists and local newspapers interested in your business. You can also send a donation to the local radio and have your business mentioned on air. You can send out flyers about your business as well. You can post billboards in places where potential customers can be found and negotiate to have some in buses and places like train stations. Use online directories to feature your business and note that some of the customers will always check out listings for services close to their area.
No matter the nature of your business, you don’t have to spend a fortune for advertising. There are numerous low-cost advertising options open to everyone and you just have to look for what works best for you. Note that the kind of advertising needed for an author might not be the same as what a local restaurant will need. When you figure out the kind of activity that connects you with potential buyers, you bring your business to success.
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