Most businesses have a problem creating their own advertising. They create adverts that are too detailed, too garish, and too confusing. There are a few simple rules that will enable anyone to create a good-looking ad, allowing the company to create its own adverts for almost any purpose, regardless of medium. These rules are easy to implement for almost any advert and will make sure that it is clear, concise, and attracts customers, all of which will increase your sales. While it never hurts to have a professional graphic designer do your ads, these should help you out If that is not something in your budget.
Keep It Concise
One of the biggest mistakes in advert creation is that the creator puts in too much detail. This means either way too many pictures or way too much text; the goal here should be to keep the amount of information to the bare minimum required by customers to make decisions. Admittedly, some products require a lot of information, such as computers and some vehicles, but try to keep it to a few lines of text if at all possible and no more than two or three pictures.
Watch The Language
Some people like to use any writing sample to show off their language; this translates into an ad that is far too wordy or just does not make sense. When it comes to advert creation, remember to keep it as simple as possible; try to write to about an eighth-grade level for the best possible results. This means use the simplest possible word, try to limit the large words, and do not get too clever; even if you want clientele that is generally more educated and therefore ideally richer, using complicated language may turn them off.
Make It Look Nice
Another issue in advert creation is the advert that is just too complicated. This means that there are too many things going, the pictures are confused, and that it lacks organization. With that in mind, work on keeping it as organized as possible so that everything is easy to find and that the prices are clearly stated. Make sure that everything adds to the information presented without making it hard to follow.
In short, keep it concise, clear, and organized; the easier you make it for your customers to find the information the better your sales will be, and you will find that it will make adverts easier to create in the future.
