Online marketing is a basic necessity in today’s business world. This is because the internet has become an integral part of society. Consumers nowadays use the internet to search for products and services, compare prices and find the best vendors before they place an order. It is therefore important for every business in the city of Brisbane to advertise their products, services and brand online. Using Google Adwords Brisbane residents should know, is the most effective way of getting your brand noticed as well as promoting a product or service.
How to Use Google Adwords
Google Adwords is a pay per click advertising program where Google places ads from advertisers on third party websites as well as the search results page for related internet searches. When internet users click on the ads, a fixed amount of money is deducted from the advertiser’s account. The money is shared between Google and the publisher. The cost per click usually depends on how competitive the keyword is, or simply the number of advertisers who would like to rank on that keyword. An auction is usually done to determine who gets to use the keyword. To start using the Adwords program, advertisers have to sign up for a standard Google account and set up an Adwords account by providing their credit card details and confirming the account. Next, the advertiser chooses the keywords or phrases for the ads. Advertisers can choose to either have their ads placed on third party websites or on search engine results’ page, or both. The next step is to launch the campaign.
How it Works
After launching the Adwords campaign, the ads are automatically placed on search results pages and third party websites with relevant and appropriate content. Since internet users normally give priority to high-ranking search results, advertisers can expect more clicks and traffic to their sites. After all, Google ads normally get priority ranking. Ads placed on third party websites will also drive more traffic to the advertiser’s main website. This is because Google only places ads on high-traffic websites containing relevant content. Visitors on these websites are more likely to be interested in what the advertiser has to offer, so advertisers can expect a high conversion rate.
Benefits of Using Google Adwords
While Adwords are highly effective, advertisers still need search engine optimization. However, Adwords have numerous advantages over SEO. For instance, Adwords provide instant results while SEO takes time and requires a lot of work. However, this comes at a price. After all, advertisers pay for each click, whether it converts or not. When running a one-week sale, Adwords will give you the best results.
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